Remote from Lagos · WAT (UTC+1) · Available via contractor or Employer of Record

10 Years Building Brands, Revenue, & AI Products.

I'm Gbemi: a growth and digital marketing manager who owns acquisition end to end — SEO, content, lifecycle email, design and web. Currently sole marketing owner for a fintech lender and an education financing platform. Years of fully remote delivery for teams in Atlanta and Australia, and I build and market my own AI product, so I write about technical products from the inside.

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Bakodie Gbemi Jones Oghenekaro

Growth & Digital Marketing Manager · SEO, Content, Lifecycle & AI

10+

Years Experience

$120K+

Revenue Attributed (APEK)

$348K

Indiegogo Backers

250%

Audience Growth (Volta)

300

HirePadi Users (Zero Paid Spend)

Career & Impact

Professional Experience

Click any card to read full case study →

HirePadi

Live Product Founder

Founder · Personal Project · Built alongside full-time employment

Solo-built a full-stack AI career platform in approximately 2 months as a personal project alongside a full-time role. 300 users, 195 of them active in the last 30 days, and 11,168 live jobs: all through word of mouth within one month of validation, zero paid spend.

300 registered users, 212 onboarded, 170 with CVs uploaded: word of mouth alone within one month of validation, zero paid spend

65% thirty day active retention: 162 active users in the last 7 days and 195 in the last 30

11,168 live jobs on platform: 175 added in the last 24 hours, 734 in the last 7 days

Built in ~2 months: alongside full-time work (Next.js 15, Supabase, Claude Haiku, Voyage AI, Paystack, Vercel)

300 Users (No Ads)

65% 30-Day Active

11,168 Live Jobs

~2 mo Build Window

Next.js 15 Supabase Claude Haiku Voyage AI Paystack Vercel

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AdCap / EduAid Africa · AdninCap

Growth & Engagement Marketing Manager · Sept 2025 — Present · Full-time · Lagos

Leading integrated growth across AdCap (fintech) and EduAid Africa (edtech) simultaneously: two product verticals, one leadership seat.

100% growth in active following and user base within 6 months

20% reduction in CAC through narrative-driven integrated campaigns

+12% lead-to-customer conversion via automated nurturing workflows

+50% web-to-app CTR through regional funnel A/B testing

SEO overhaul: EduAid Africa ranks #1 on Google for brand search (screenshot confirmed) and top 10 for "educational aid in Nigeria"

Created and hosted webinars for both AdCap and EduAid Africa as lead generation and community tools

+100% Follower Growth

-20% CAC Reduction

#1 EduAid Brand Search

Top 10 Educational Aid NG

+50% CTR Uplift

Growth Strategy CRM Automation A/B Testing Crisis Comms

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APEK Group · Javat365

Digital Strategy Manager (Remote) · July 2020 — August 2025 · 5 Years · Atlanta

$120K+ attributable revenue over 5 years with zero paid budget. Launched javat365.com, wrote all content, secured 20+ partner institutions, co-launched v2.0 at Caladium Lagos SME Bootcamp 2022.

$120,000+ revenue attributed: entirely SEO, content, and partnerships

+60% organic traffic growth: made organic the primary acquisition channel

20+ partner institutions secured through strategic outreach

$120K+ Revenue Attributed

+60% Organic Traffic

20+ Partners Secured

5 yrs Zero Paid Budget

Technical SEO Content Architecture Attribution Modeling Partnerships

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OPay · OTrike Division

Graphic Designer & Content Developer · Feb 2019 — July 2020 · Enugu · Fintech

Part of the founding team that launched OPay in Nigeria. Led Marketing for the OTrike launch across 4 Eastern cities with state government endorsement at the Enugu activation.

+30% app downloads in 6-month Q-to-Q cycle across the Eastern region

100% rider sign-up growth over 2 consecutive quarters via localised campaigns

+150% social media engagement in 6 months across key platforms

+30% App Downloads

+100% Rider Sign-ups

+150% Social Engagement

4 Cities Activated

Product Launch Localisation Regional Marketing Fintech

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Volta Chargers

Media / Content Developer · March 2015 — December 2018 · Queensland, AU

Early team member at Volta Chargers, Australia. Created all campaign assets for the Volta XL Indiegogo launch: a MagSafe-inspired magnetic USB-C cable that reached 3,948% of its funding target and was covered by 9to5Mac.

$348,000 in Indiegogo backer funding: campaign video & animated assets created by me

Part of launch team generating $300,000 in organic product revenue

+250% audience growth in 2 years; +40% organic traffic from 30+ SEO articles

$348K Indiegogo Raised

$300K Organic Revenue

3,948% Of Funding Target

+250% Audience Growth

Crowdfunding Video Production SEO Content Editorial Systems

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Nigeria Rugby League

Champions

Marketing & PR Lead · 2022 · Sports PR

Led the marketing and PR team for Nigeria's campaign at the 2022 MEA Rugby League Championship in Ghana. Nigeria won 30–4 in the final. My design templates remain in active use today.

Led on-ground PR and media team in Ghana across a 4-match tournament campaign

Created design templates still in active use by Nigeria Rugby League today

Nigeria 30 · Ghana 4 in the final: MEA Champions for the second consecutive time

Champions MEA 2022

30–4 Final Scoreline

Active Design Templates

4 Nations Competing

Sports PR Event Marketing Brand Design Media Management

Read full case study

Execution

Selected Projects & Builds

HirePadi · AI Career Platform

Full-stack AI SaaS built in ~2 months as a personal project. 300 users, 65% active in the last 30 days, 11,168 live jobs: word of mouth alone, zero paid spend. CV parsing, multilingual AI in 5 languages, 5 freemium tiers, Paystack live.

Next.js 15 Supabase Claude API Voyage AI Paystack

LinkedIn Talent Scout · Chrome Extension

MV3 Chrome Extension scoring profiles against a custom ICP and generating personalised recruiter outreach with Claude Sonnet.

Chrome MV3 Claude Sonnet Shadow DOM Vanilla JS

Javat365 Platform & Content Engine

Launched javat365.com end-to-end. All blog content, how-to guides, social media content, marketing materials, video editing, 20+ partners, v2.0 co-launched at Caladium Lagos SME Bootcamp 2022.

Content Strategy SEO Video Editing Partnerships

Volta XL · $348K Indiegogo Campaign

All video and animated campaign assets for Volta Chargers' MagSafe-inspired USB-C cable. 3,948% of funding target. Covered by 9to5Mac.

Video Production Motion Design Crowdfunding Copywriting

Nigeria Rugby League · Championship PR

On-ground PR lead in Ghana for 2022 MEA Championship. Nigeria 30–4 Ghana in the final. Design templates still in active use.

Sports PR Brand Design Media Mgmt Event Mktg

OTrike Enugu · State Launch Campaign

Led marketing for OPay's OTrike launch across 4 Eastern cities. State Ministry of Transport endorsement. 100% rider sign-up growth in 2 quarters.

Product Launch Localisation Growth Design

Capabilities

Skills & Tools

Growth & Marketing

Brand Strategy96%

Content Marketing93%

Technical SEO88%

CRO & Funnel Optimisation85%

Marketing Automation82%

Go-to-Market Strategy90%

Crisis Communications88%

Google Ads / Paid Media76%

AI Product & Growth

Claude API / Embeddings Voyage AI / Retrieval Prompt Design & Evaluation MCP Integrations GEO / AEO Visibility Claude Code / Antigravity Canva Magic Studio Adobe Firefly CapCut / HeyGen Zapier / Make

Tech & Product

Next.js / React80%

Supabase78%

AI / Claude / LLM APIs86%

WordPress / PHP83%

Chrome Extensions MV374%

Tailwind CSS88%

GA4 / GSC / Ahrefs85%

Video / Remotion73%

Credentials

Education & Certifications

MSc Digital Marketing & Business Transformation Valencia International University, Spain · 2024 · Co-awarding institution (EU-accredited)

MSc Digital Marketing & Business Transformation Rome Business School, Nigerian Campus · 2024 · Co-awarding institution

BSc Physics Delta State University, Nigeria · 2013

AI Fundamentals IBM SkillsBuild

McKinsey Forward Program Selective leadership programme · 2023 Cohort

Google Ads Certified Google

UI/UX & Product Design Utiva

Marketing Communication & Leadership LinkedIn Learning

Bakodie Gbemi Jones Oghenekaro

Growth & Digital Marketing Manager · SEO, Content, Lifecycle & AI

I build brands, ship products, and win championships.

A growth and digital marketing manager with over 10 years owning acquisition end to end across Nigeria, Australia, the US and Europe. The through-line: I own outcomes, not just strategy.

I was part of the team that launched OPay in Nigeria. I helped raise $348K on Indiegogo for Volta Chargers in Australia, covered by 9to5Mac. I built $120K+ attributable revenue at APEK with zero paid budget. I led the PR team that backed Nigeria to their second consecutive MEA Rugby League Championship. Then I built an entire AI platform in 2 months as a personal project alongside a full-time job because I couldn't find one that served African professionals properly: and it now has 300 users, 195 of them active in the last 30 days, purely on word of mouth.

Currently based in Lagos, Nigeria. Two MScs in Digital Marketing & Business Transformation (Rome Business School & VIU Spain). Open to senior marketing leadership roles locally and internationally.

Fast Facts

Based in Lagos, Nigeria · WAT (UTC+1) · same working hours as the Netherlands in winter, one hour behind in summer

Education MSc Digital Marketing & Business Transformation — single degree jointly awarded by Rome Business School (Nigerian Campus) and Valencia International University, Spain (EU-accredited) · BSc Physics, Delta State University

Work authorisation Nigerian national · available to EU employers via contractor or Employer of Record · open to sponsored relocation

Currently Founder @ HirePadi · Growth Marketing Manager @ AdninCap Ltd

Markets worked in Nigeria · Australia · Atlanta, USA · Netherlands · Ghana

Direct Phone +234 806 720 6842

Portfolio Web bakodiejones.netlify.app →

Languages English · Yoruba · Nigerian Pidgin

Open to Senior Brand, Marketing, & Growth Leadership roles

Let's build something that moves.

Available for senior marketing leadership, growth consulting, or founding team conversations. Also open to investor dialogue around HirePadi.

jonesbakodie@gmail.com LinkedIn HirePadi Download CV

CV Hire me →

Case Study · 2024 — Present · Founder

HirePadi : 300 Users, 65% 30-Day Retention, Zero Paid Spend

A solo full-stack AI career platform built in approximately 2 months as a personal project alongside a full-time job. No marketing budget, no agency, no team: just word of mouth, a real product, and traction that validates itself.

Role Founder & Product Lead

Timeline ~2 months build · Ongoing

Context Personal project

Stage Pre-seed · Live users

URL hirepadi.com →

300

Registered users

212

Onboarded

195

Active last 30 days

11,168

Live jobs on platform

Zero

Marketing spend

The problem

African professionals navigating global job markets face a unique set of frictions. CV systems built for Western formats. Job platforms that don't speak their language (literally). No career intelligence tuned to African market realities. And no AI assistant that could switch between English and Pidgin in the same conversation.

I couldn't find a platform that solved this. So I built one as a personal project: working evenings and nights alongside a full-time role at AdninCap. Approximately 2 months later it was live, with real users, real job matches, and zero marketing spend.

What I built

CV Parser & Job Fit Scorer

Users upload their CV, Padi parses it and scores fit against any job description: match percentage plus gap analysis.

Padi · Multilingual AI Assistant

Claude Haiku-powered career coach in English, Pidgin, Yoruba, Igbo, and Hausa. Built for Nigerian linguistic reality.

Cover Letter Generator

Tailored cover letters generated from CV + job description context, editable and exportable.

Kanban Job Pipeline Tracker

Visual board tracking applications across stages: applied, interviewing, offer, rejected.

Freemium Monetisation · 5 Tiers

Free → Starter → Pro → Pro+ → Career Sprint. PadCoins referral system. Paystack live from Day 1.

Voyage AI Semantic Matching

Vector embeddings for job matching: finds relevant roles even when exact terms differ.

Tech stack

Next.js 15 Supabase Claude Haiku Voyage AI Paystack Vercel Resend TypeScript Tailwind CSS

Solo-architected and built. Every design decision, infrastructure choice, and product trade-off was mine. Zero external engineers. Evenings and nights only, while holding a full-time role at AdninCap.

Build timeline · ~2 months, evenings & nights

Days 01–03

Architecture & auth: Supabase schema, Next.js structure, auth flows, Resend email setup

Days 04–06

CV parser & embeddings: Claude Haiku for extraction, Voyage AI for vector embeddings, semantic job match scoring

Days 07–09

Padi AI assistant: multilingual context-aware career coach, language detection, Pidgin/Yoruba/Igbo/Hausa tuning

Days 10–12

Payments & tiers: Paystack integration, 5-tier freemium model, PadCoins referral system

Days 13–15

Polish & deploy: UI, Kanban tracker, Vercel deploy, domain. First paying user on Day 15.

Go-to-market & growth

Build-in-public LinkedIn series: documented the build process, creating an organic audience before launch
300 registered users, 212 onboarded, 170 with CVs uploaded: word of mouth alone, zero paid spend
162 active users in the last 7 days, 195 in the last 30: 65% thirty day retention, not just signups
11,168 live jobs on the platform, with 264 added in the last 24 hours and 850 in the last 7 days
Partner outreach to Jobberman (Babajide Anjorin) to explore distribution partnerships
#1 in Google AI Overview for "top AI job search and application tracker in Nigeria" (organic ranking, zero paid search)

Interested in HirePadi?

Whether you're an investor, a potential partner, or a job seeker: let's talk.

Visit HirePadi jonesbakodie@gmail.com

CV Hire me →

Case Study · Sept 2025 — Present · AdninCap Ltd, Lagos

AdCap / EduAid Africa : Growing Two Products with One Marketing Seat

100% follower growth, 20% CAC reduction, SEO overhaul that confirmed EduAid Africa #1 on Google for brand search and top 10 for "educational aid in Nigeria": all while running two separate product brands simultaneously from a single seat.

RoleGrowth & Engagement Marketing Manager

ProductsAdCap + EduAid Africa

LocationLagos, Nigeria

TimelineSept 2025 — Present

+100%

Follower & user growth (6 months)

-20%

CAC reduction

+12%

Lead-to-customer conversion

+50%

Web-to-app CTR

The challenge

Two products. Two audiences. Two distinct brand voices, competitive landscapes, and growth levers. One marketing seat. AdCap operates in fintech: competitive, regulated, trust-driven. EduAid Africa is edtech: mission-driven, community-led, but commercially pressured. The brief: grow both simultaneously without diluting either.

Growth strategy

Multi-channel growth architecture: separate content calendars, tone guides, and audience segmentation for each brand, running in parallel without brand bleed
Narrative-driven integrated campaigns: storytelling that reduced CAC by 20% by cutting reliance on promotional messaging
Automated lead nurturing workflows: sequences yielding a 12% lift in lead-to-customer conversion
Regional acquisition funnel A/B testing: landing page variants boosting web-to-app CTR by 50%
Cross-functional workflow standardisation: shared creative briefing systems maintaining 100% brand coherence

SEO overhaul · ranking EduAid Africa on Google

Beyond campaign performance, I executed a full SEO overhaul across both EduAid Africa and AdCap: restructuring content architecture, optimising on-page elements, and building topical authority. The results for EduAid Africa were measurable and significant.

Ranked #1 on Google for "EduAid Africa": brand search fully owned, no competitor or third-party ranking above us
Top 10 ranking for "educational aid in Nigeria": a high-intent keyword in a competitive edtech category, confirmed via Google Search
Content architecture restructured across both AdCap and EduAid: landing pages, blog structure, and meta framework rebuilt for search visibility
On-page optimisation across all key pages: headings, internal linking, schema, and page speed improvements

Webinars · creating & hosting live programmes

Created and hosted webinars for both AdCap and EduAid Africa: planned content, managed speakers, promoted the sessions, and hosted live. Webinars served as a lead generation and community-building tool, supporting both brand awareness and conversion goals across the two product verticals.

Want to see how I'd apply this to your brand?

Let's talk growth strategy, SEO, content, or webinar programmes.

jonesbakodie@gmail.com

CV Hire me →

Case Study · July 2020 — August 2025 · APEK Group

Javat365 : $120K+ Revenue in 5 Years. Zero Paid Budget.

How I launched a platform, wrote every word of content, secured 20+ institutional partners, and built an organic acquisition system that attributed over $120,000 in revenue without spending a dollar on ads.

RoleDigital Strategy Manager

CompanyAPEK Group · Atlanta (Remote)

Platformjavat365.com →

Duration5 Years (2020–2025)

$120K+

Attributable revenue

+60%

Organic traffic growth

-3s

Page load time reduced

20+

Partner institutions

5

Team size managed

The brief

APEK Group needed to build Javat365 into a sustainable, revenue-generating business. The constraint: zero paid acquisition budget. My mandate was to build the content engine, grow organic presence, secure partnerships, and connect all of it to revenue that leadership could evaluate.

What I built from scratch

Launched javat365.com: contributed to the initial platform build and positioned it for search-driven growth from day one
Wrote all blog content: every article researched, written, and published by me, targeting SEO keywords for the core audience
Created all how-to guides: practical, search-optimised guides driving high-intent traffic
Video production and editing: end-to-end video content including promotional and educational formats
Social media content creation: built and managed all social media channels, producing consistent content across platforms to grow and engage the Javat365 audience
All marketing materials: designed and produced the full suite of marketing collateral including flyers, banners, digital ads, presentation decks, and event materials

Partnership campaign · 20+ institutions

I led a structured partnership development campaign that signed 20+ institutions as official Javat365 partners. The flagship moment: Javat365 v2.0 co-launched at The Caladium Lagos SME Bootcamp 2022: positioning the platform in front of Nigeria's SME ecosystem with institutional backing.

SME Bootcamp launch reel → Visit javat365.com

The attribution framework

Identified which content pieces drove the highest-value leads through first-touch and assisted attribution
Implemented tracking enabling leadership to evaluate channel performance and content ROI precisely
Used the framework to prioritise content investment: doubling down on high-converting topic clusters
Reduced average page load time by 3 seconds through technical SEO, improving both rankings and conversion

Result: $120,000+ in attributable revenue over 5 years: all organic, all earned, all traceable from keyword to conversion.

Need an organic growth system that attributes revenue?

That's exactly what I build. Let's talk.

jonesbakodie@gmail.com

CV Hire me →

Case Study · March 2015 — December 2018 · Queensland, Australia

Volta Chargers : $348K Raised on Indiegogo for a Hardware Startup

As an early team member at an Australian hardware startup, I created the video and animated campaign assets that helped the Volta XL: a MagSafe-inspired magnetic USB-C cable: raise $348,000 from backers, reaching 3,948% of its original funding target. Covered by 9to5Mac.

RoleMedia / Content Developer

CompanyVolta Chargers

LocationQueensland, Australia

Duration2015 — 2018 (4 years)

$348K

Indiegogo raised

$300K

Organic product revenue

3,948%

Of funding target reached

+40%

Organic traffic growth

+250%

Audience growth (2 years)

The product

Volta Chargers was an Australian hardware startup solving one of tech's most frustrating losses: the removal of MagSafe from MacBooks. The Volta XL was a fast-charging USB-C cable with a built-in magnetic connector: bringing MagSafe-style safety and convenience to any USB-C device, including MacBook Pro, Nintendo Switch, and Android. It supported up to 87W charging and magnetic disconnect so trips on the cable wouldn't drag your laptop to the floor.

The Volta XL received coverage in 9to5Mac, which described it as an "ingenious solution" for MacBook users who missed MagSafe. The Indiegogo campaign reached 3,948% of its original funding target within days of launch, driven by the quality of the campaign assets and viral tech media pickup.

My role · campaign assets & content

Indiegogo Campaign Video

Created the primary video and animated campaign assets for the Volta XL crowdfunding launch. These assets were the lead conversion driver for the $348K raise from 2,800+ backers.

SEO Content Production

Produced 30+ SEO-optimised articles and landing pages that contributed directly to a 40% growth in organic traffic over the campaign period.

Editorial Systems

Implemented structured editorial workflows with the product and marketing teams, supporting 250% audience growth over two years.

Cross-functional Launch Team

Part of the Volta 2.0 product release team that generated $300,000 in organic revenue alongside the crowdfunding campaign.

Results & Proof Links

$348,000 raised on Indiegogo from 2,800+ backers: from campaign assets I created
Campaign reached 3,948% of its original funding target: a viral result for a hardware product
Coverage in 9to5Mac and major tech publications, amplifying campaign reach significantly
+40% organic traffic growth from 30+ SEO articles produced by me
+250% audience growth over two years via structured editorial systems I implemented

Volta XL · Indiegogo campaign → 9to5Mac · Volta XL coverage → voltacharger.com

Need someone who can make your product go viral?

From crowdfunding campaigns to organic content engines: I've done it. Let's talk.

jonesbakodie@gmail.com

CV Hire me →

Case Study · February 2019 — July 2020 · Enugu, Nigeria

OPay & OTrike : Launching a Fintech Giant Across Eastern Nigeria

As part of the founding team that brought OPay to Nigeria, I led the marketing campaign for the OTrike division's launch across 4 cities in Eastern Nigeria: producing localised creative, activating riders, and achieving 100% sign-up growth in two consecutive quarters, with state government endorsement at the Enugu launch.

RoleGraphic Designer & Content Developer

DivisionOTrike (OPay)

CitiesEnugu, Onitsha, Aba, Uyo

TimelineFeb 2019 — July 2020

+30%

App downloads (6 months)

+100%

Rider sign-ups (2 quarters)

+150%

Social engagement (6 months)

4

Cities activated

The context · OPay in Nigeria

OPay (Opera Pay) entered the Nigerian market in 2018 as a mobile payments platform backed by Opera Software. Within a year, it had diversified aggressively: launching ORide (motorcycle hailing), OFood (food delivery), OBus, and OTrike: a tricycle (Keke Napep) hailing service designed to bring technology and dignity to one of Nigeria's most prolific informal transport sectors.

I was part of the founding Nigerian team. My mandate was to lead the graphic design and content operation supporting the OTrike rollout across Eastern Nigeria, working with operations and marketing teams on the ground.

The Enugu launch · a public affair

The Enugu launch was OTrike's most visible Eastern Nigeria activation, covered by Premium Times, Pulse Nigeria, and Tekedia. The Enugu State Ministry of Transport's Permanent Secretary, Mr Ogbonna Idike, graced the occasion and commended OPay for "bringing dignity to the riders in the state." A unique security number system was introduced on all OTrike vehicles: a first for the Eastern region, initiated by the Enugu State government as part of the launch.

The Enugu launch introduced a N100-per-trip promotional rate for October 2019, regardless of destination: a campaign decision that drove rapid rider and user adoption. The state government's public endorsement created earned media amplification beyond any paid campaign.

My work · creative & campaign

Localised Rebrand Assets

Developed all OTrike rebrand campaign assets for the Eastern region: visuals adapted for local context and rider culture across Enugu, Onitsha, Aba, and Uyo.

Rider Activation Materials

Created all rider-facing onboarding and activation assets: print, digital, and in-person materials bringing Keke riders into the OPay ecosystem across 4 cities.

Regional Digital Growth

Supported digital growth strategy driving +150% social media engagement in 6 months through campaign content and community activation.

Ops & Marketing Alignment

Worked cross-functionally with operations teams to align rider onboarding efficiency with marketing messaging from app download to first trip.

Results & Press

+30% app download growth over a 6-month Q-to-Q cycle across the Eastern region
100% increase in rider sign-ups across 2 consecutive quarters via localised activation campaigns
+150% social media engagement in 6 months across key platforms
OTrike expanded from Enugu to Onitsha, Aba, and Uyo within the campaign window
Enugu State Ministry of Transport endorsement secured at the launch event: boosting credibility and earned media

Premium Times · OTrike Enugu launch → Pulse Nigeria · OTrike Enugu → Tekedia · OPay takes OTrike to Enugu →

Need someone who's launched in the field, not just on a deck?

I've activated products in 4 cities simultaneously. Let's talk about what I can do for yours.

jonesbakodie@gmail.com

CV Hire me →

Case Study · 2022 · Accra, Ghana

Nigeria Rugby League : Marketing a Championship Win in Ghana

I led the marketing and PR team that accompanied Nigeria's national rugby league side to the 2022 MEA Championship in Ghana. Nigeria won: defeating Ghana 30–4 in the final to claim their second consecutive Middle East & Africa title. My design templates are still in active use by the organisation today.

RoleMarketing & PR Lead

Event2022 MEA Rugby League Championship

LocationAccra, Ghana

Dates27 September — 2 October 2022

Champions

MEA 2022 title

30–4

Final scoreline vs Ghana

4

Nations competing

4

Matches played

2nd

Consecutive title

The tournament

The 2022 Middle East & Africa Rugby League Championship was the third edition of the MEA Championship, held between 27 September and 2 October 2022 in Ghana. Four nations competed: Nigeria (defending champions, world ranking #28, coached by Bolu Fagborun), Ghana (hosts), Cameroon, and Kenya. Nigeria's squad included players from English Super League clubs including Abdullah Balogun (Castleford Tigers) and Daniel Okoro (Hull KR).

Nigeria defeated Cameroon in the semi-final, then demolished hosts Ghana 30–4 in the final at the University of Ghana in Accra, retaining the MEA title for the second consecutive time. Kenya defeated Cameroon 16–0 to take third place. Nigeria cemented their position as Africa's dominant rugby league nation.

My role · marketing & PR

On-ground PR Lead

Led the marketing and PR team that accompanied the Nigeria Rugby League team throughout the Ghana campaign. Managed all media relations, press activities, and real-time communications across the 4-match tournament.

Design System · Still in Use Today

Created the complete set of design templates for Nigeria Rugby League: match day assets, social media templates, and brand materials. These templates remain in active use by the organisation today.

Social Media Coverage

Managed real-time social media coverage: match updates, player features, and post-match content documenting Nigeria's journey from pool stage to championship victory.

Media Production

Produced all content and media documentation across the campaign: from pre-tournament build-up through the championship victory and post-match coverage in Accra.

Tournament results

POOL

Pool Stage (27–29 September 2022): Nigeria and Ghana advance from the pool stage. Nigeria set up a semi-final against Cameroon; Ghana faced Kenya as hosts.

SF

Semi-Finals (30 September 2022): Nigeria defeat Cameroon and advance to the final. Ghana defeat Kenya 26–6 in the other semi-final.

3RD

Third Place (2 October 2022): Kenya 16 · Cameroon 0 (Kenya take third place at the 2022 MEA Championship).

FINAL

Final (2 October 2022 · University of Ghana, Accra): Nigeria 30 · Ghana 4. Nigeria retain the MEA Championship. Second consecutive title. Africa's dominant rugby league nation. I was in the PR team on the ground as this moment unfolded.

Legacy & Proof Links

Beyond the championship result, the design work I produced during this campaign created a lasting institutional asset. The templates I built (for match day communications, social media, and brand identity) remain in active use by the Nigeria Rugby League Association today, continuing to represent the organisation's visual identity in all subsequent campaigns.

Wikipedia · 2022 MEA Championship → Rugby League Planet · Nigeria retain title → Instagram coverage →

I market teams that win.

From national sports campaigns to brand launches: I bring the same intensity to every brief.

jonesbakodie@gmail.com